Terms of service

Last updated November 2026

These terms apply to merchants using Again & Again. By creating an account you agree to them.

The service

Again & Again lets you issue digital loyalty cards to your customers and add stamps and rewards to them. We aim for the service to be available at all times but can’t guarantee uninterrupted access.

Your responsibilities

• Honour the rewards you advertise on your card.
• Only message customers who have your card, and keep messages relevant to your business.
• Keep your login and staff PINs secure.
• Use the service lawfully, including UK GDPR and PECR.

Your data

Your customer data belongs to you. You can export it at any time. When you close your account we delete it within 30 days.

Liability

To the extent permitted by law, our total liability is limited to the fees you paid in the 12 months before the claim.

Changes

We’ll give you 30 days’ notice of material changes by email.