Privacy policy

Last updated November 2026

Again & Again provides digital loyalty cards to independent businesses (“merchants”) and their customers. This policy explains what we collect and why, in plain English.

If you’re a customer with a loyalty card

• What we store: the first name you give us, your email address if you choose to provide one, and your stamp and reward history.
• Who controls it: the shop that issued your card is the data controller. Again & Again processes it on their behalf.
• Messages: a shop can send a short message that appears on the cards its customers have chosen to keep, in their wallet or on the web card. Delete your card and you won’t get them.
• Deleting your card: open your card, tap “Delete my card”, and it’s gone, including your history.
• Signing in with Google or Apple (optional): if you choose to, we store your first name, your email address and the account ID Google or Apple gives us, so we can show you your cards from every shop on any phone. If you use Apple’s “Hide My Email”, we only see the private relay address. We don’t receive your password or anything else from your Google or Apple account. Close your account any time under “Your cards”; your cards stay with the shops.
• Wallet providers: if you add your card to Apple Wallet or Google Wallet, Apple or Google store a copy of the card under their own privacy policies.

If you’re a merchant

We store your account details, business details and the loyalty data generated by your customers. We use it to run the service, provide support and send service emails. We do not sell data. You can export or delete your data at any time.

Cookies

We use one essential cookie to keep merchants signed in. We do not use advertising cookies on customer cards.

Contact

Questions or requests: hello@yourdomain.com. You can also complain to the UK Information Commissioner’s Office (ico.org.uk).